Situation:
A division in one of the world's largest software companies needed to provide targeted information to their field sales regarding many of their products and solutions. The field needed information in a very brief, useful format.
Solution:
implement.com created a set of 8.5-by-11-inch "battlecards." Each card represented a single product or solution and provided key sales information including product details, business value propositions, licensing details, competitor information, contact information, and links to additional resources.
Results:
In total, 10 battlecards were created in FY06 that helped the company's field sales understand at a glance the key sales points and obstacles to selling each of their products.